Toyota, NEEF and P2 Team Up for Pollinator Friendly Places Project | National

Partnership will improve 26,000 acres of pollinator habitat over the next five years

PLANO, TX, April 29, 2022 /PRNewswire/ — Pollinators put food on our tables. One in three bites we eat comes from pollinators such as bees, butterflies, moths, flower flies, beetles and bats. Today, Toyota donates $400,000 to the National Environmental Education Foundation (NEEF) and the Pollinator Partnership (P2) which will be used to improve 26,000 acres of pollinator habitat across North America over the next five years.

“Toyota believes in supporting pollinator populations because they are so essential to our food system,” said Becky Martin, Head of Environmental Sustainability at Toyota. “We are working with NEEF and P2 to improve 26,000 acres of habitat, which is the same size as our land footprint in North Americawith experts in pollinator conservation.”

The nonprofit NEEF will develop and administer the 2022 Biodiversity Conservation Grants Program, which will fund projects to create, improve and protect habitats for butterflies, bees, bats and others. The organization will select beneficiaries, manage payments and work with beneficiaries throughout the duration of their project. NEEF will also be responsible for evaluating and reporting to Toyota on the projects and their impacts.

“NEEF will also work with Toyota to provide hands-on volunteer activities to enable Toyota team members and their families to actively participate in pollinator improvement projects supported by the grant program,” said Tony Richardson, Program Director for Public Lands Commitment at NEEF. “There is incredible demand for this kind of support and incredible work going on across the country.”

P2 will distribute native wildflower seeds to qualified applicants for planting in prairies, meadows, gardens or other habitats that already have flowering vegetation. Adding flowering plants improves the overall health and diversity of the habitat. Seed recipients include private landowners, non-profit organizations, and local, state, and federal government agencies. So far, P2 has supported 76 project sites in 13 states, Mexico and Canada totaling 1500 acres.

“About 75% of crop plants require or benefit from pollination and ecosystems would seriously decline or disappear without pollinators,” commented Kelly Rourke, executive director of P2. “Pollinators play a necessary role in the reproduction of up to 90% of flowering plants worldwide.”

P2 is partnering with World Wildlife Fund Mexico to support their ongoing reforestation work in the Monarch Butterfly Biosphere Reserve (MBBR), located on the border of central Mexico states of Michoacan and State of Mexico. Funding from this program is used to support the production of 40,000 tree seedlings, including 20,000 oyamel fir and 20,000 Mexican pine, which monarch butterflies use for their wintering grounds. These trees will be used to reforest approximately 100 acres of land.

In CanadaP2 works with Pollinator Partnership Canada (P2C) to support habitat restoration on smaller patches in British Columbia which will be used for education and community engagement.

Biodiversity is one of Toyota’s four priority areas of environmental sustainability in North America. Biodiversity refers to the variety and interdependence of species and ecosystems and the natural patterns they form. Toyota’s biodiversity strategy is based on harnessing expert knowledge to help protect species, restore habitats and extend the reach of Toyota’s efforts to achieve broader positive conservation outcomes.

Seventeen Toyota sites across North America have already planted pollinator gardens to nurture monarch butterflies and other pollinator species along the monarch flyway. Additionally, Toyota also worked with the Suppliers Partnership for the Environment to launch the Pollinator Project Challenge. Participating automakers and suppliers through North America have planted over 200 pollinator gardens in the period 2020-2021.

To learn more about the expansion project, please read a feature article posted on the Toyota Press Room: and-expand-pollinator-habitats.

If you would like to learn more about Toyota’s biodiversity efforts, please visit Toyota’s website:

media contact; Cindy Knight

[email protected]


Established in 1997, Pollinator Partnership is the largest 501(c) 3 nonprofit organization dedicated exclusively to the health, protection and conservation of all pollinating animals. The Pollinator Partnership’s actions for pollinators include education, conservation, restoration, policy and research. Financial support for P2 comes from grants, gifts, memberships and donations from any interested party. Its policies are based on science, set by its board of directors and never influenced by any donor. To donate or for more information, visit

Media Contact:

Kelly Rourke

[email protected]


The National Environmental Education Foundation (NEEF) is the nation’s leading organization for lifelong environmental learning, creating opportunities for people to experience and learn about the environment in ways that will improve their lives and health. of the planet. Chartered by Congress in 1990 as a 501c3 nonprofit organization to supplement the work of the U.S. Environmental Protection Agency (EPA), NEEF is a nonpartisan, nonactivist organization that works to make the environment more accessible, relevant, relevant and connected to people’s daily lives. lives.

Media Contact:

Amy Skalmusky

Vice President of Marketing

[email protected]

See original content to download multimedia:

SOURCE Toyota Motor North America

About Lucille Thompson

Check Also

The resort drives change with Qld-first green initiative

A boutique backpacker resort is setting the standard for sustainable practices, with a first initiative …