The new Saint Martins route supported by LVMH focuses on bio-regeneration

LONDON – In the fight to protect biodiversity, Central Saint Martins and LVMH Moët Hennessy Louis Vuitton have created a two-year online course for students around the world, aimed at going beyond sustainability in the fields of preservation. and the regeneration of the environment.

Known as MA Regenerative Design, the online degree will require students to develop an “action research project” in their home country. The focus will be on regenerating biodiversity and local communities, while creating a global carbon sink. The two-year course will be open for applications from early November.

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The course was designed by Professor Carole Collet, director of the CSM-LVMH Maison / 0, and the objective, according to the CSM, is “to respond to the most urgent concerns of this generation: decrease in biodiversity, climate change and social justice. To date, integrating environmental considerations into the design process has largely focused on making more efficient use of natural resources or reducing our environmental impact. Regenerative design goes further to restore and replenish what human activities have drastically depleted.

The two-year course is fully online and is aimed at students with a background in crafts and design. These students will be invited to “integrate living systems thinking and principles of ecology into the development of a holistic regenerative design practice”.

The course team will include a designer, an ecologist and a cultural anthropologist.

Hélène Valade, Director of the Environment Development Group at LVMH, said: “Preserving biodiversity and natural ecosystems has always been a priority for LVMH, whose products depend on natural resources. Faced with an unprecedented decline in biodiversity across the world, supporting the launch of CSM’s new Masters in Regenerative Design is a way for the group to move from sustainable design practices to regenerative design practices.

As reported earlier this year, LVMH has extended its Maison / 0 partnership with the CSM by five years with scholarships, prizes and the new master’s program.

At the time, Chantal Gaemperle, Director of Human Resources and Synergies at LVMH, said she believed CSM students “have what it takes to innovate and reinvent our industry in a way that makes an impact. positive on the preservation of biodiversity and the climate ”.

She pointed out that the school was the first to offer a master’s degree in biodesign, adding that LVMH was also working with the CSM on issues such as zero waste collection, upcycling and recycling.

“As a leader in luxury, our duty is to be at the forefront of sustainable development, but we do so with humility by listening, observing and accepting to be challenged by this new generation of creatives”, t -she adds.

The CSM said the conferences and webinars will cover ecological, anthropological and design research tools, ethics as well as “new economic frameworks and business models”. The end results will be resolved through regenerative design projects rooted in each student’s region.

Collet said he recognized that design, “despite its undeniable and incredible contribution to creative cultures, is too often associated with the destruction of our ecosystems. At a time when we are witnessing dramatic changes in our biosphere, we must embrace radical new creative practices that nourish life in all its forms. “

She said the course “will ideally equip designers with an in-depth knowledge of ecosystems so that they can use their creative agency to actively repair and regenerate our biodiversity, climate and communities.”

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