2021 is the year of price increases. As residents experience higher gas prices, grocery bills and rising inflation, they will now see an increase in memberships and admissions to Thanksgiving Point attractions.
Lehi’s iconic monument, known for its many places where families can play, learn and recreate, announced the need to increase the cost of daily admission to its facilities, as well as annual membership fees.
“You may have heard of cost increases for all types of goods that are happening in our economy. We also saw these costs increase at Thanksgiving Point. Maintenance, food, feed, labor and transportation costs are just a few examples of costs that have increased significantly in 2021, ”said CEO McKay Christensen.
“As you know, Thanksgiving Point is a non-profit organization. So, if we increase the entry prices, it is not to make a profit but simply to cover our costs. This is the first price increase that we have passed on in many years, ”continued Christensen.
Thanksgiving Point’s recent financial woes have been a lingering problem after several years of losses plaguing the organization. The organization is also in the process of developing a new area plan for the resort community. The new plan may include housing and commercial developments with STACK real estate to create sustainable funding for the long-term financial health of Thanksgiving Point.
From November 15, guests will see a 20% increase in daily admissions to the Butterfly Biosphere, Museum of Ancient Life, and Museum of Natural Curiosity. The current rate of $ 20 (each activity) for adults and $ 15 for children will increase to $ 24 for adults and $ 17 for children.
Family membership rates will also increase from $ 275 per year to $ 299 per year, an increase of 8.7%. Members can forgo the increase if they set up an automatic renewal on their account.
“Rest assured; we are working hard every day to absorb the cost increases ahead. We appreciate your support and look forward to seeing you again at Thanksgiving Point,” Christensen concluded.