Stellar Omada: New sponsors rave about Hearts values, club’s reason for success and ‘unique’ atmosphere

Although MND Scotland will remain featured on home shirts for the 2022-23 campaign, continuing the tradition of Hearts having a philanthropic cause announced on the iconic maroon top, the black-polka dot white change shirt will carry the Edinburgh-IT company name based Stellar Omada.

The 2018 start-up was one of Capital’s major successes on the business scene over the past two years. They specialize in program delivery, project delivery and are responsible for much of the payments structure within the UK banking industry. They also create their own technology products and work with most traditional banks. They topped £10m in revenue in two years, making headlines in the Scottish business sector, and expect to top £100m by 2025.

But Wonga or Ukio Bankas is not. After the band, and thus their relationship with Stellar, was accidentally leaked on Friday morning by kit maker Umbro a few weeks earlier, the Tynecastle club were forced to quickly change plans and announced both the new kit and partnership later today. Hearts were just as excited about the reaction to the tape, which has been largely positive, as they were about the development of their relationship with Stellar. The two previously worked together at the Gorgie Innovation Center, where Stellar seeks to help children aged 14 to 17 learn the technology skills needed to confidently enter the workplace or graduate school.

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Stellar Omada’s logo will be displayed on the front of Hearts’ away shirt next season. Photo: Stuart Manley/Hearts FC

This was not a case of Hearts getting screwed over for the first company or corporation that came along and threw a duffel bag full of cash on the table. It was about working with people who share the same philosophy.

“I’ve spoken a lot to Ann Budge, Anne Park, Gary Locke, Andrew McKinlay and a few others about shared values. What Hearts and Stellar have most in common is that we share a lot of the same values,” CEO and Founder Colin Frame told the Evening News, “It’s mostly about giving back, whether it’s investing in the future of technology skills or the work they do in all the different communities , to work with charities it’s about giving back and sharing those same It’s about having the ability to then achieve the same outcome that we all want which is success let it be success on the football field, success with charities or success with the children who pass through the innovation center.

“Gary Locke called me. It all started in the Hearts v Dundee game in February this year. We sat down, had an honest conversation about how it would work for both companies because if it benefits both , it’s a no-brainer, we’ve agreed on a structure that works for all of us.

“It’s not the kind of big sponsorship we usually do. I sponsor a lot of grassroots and local things. But getting involved in Hearts was a huge opportunity for us to engage with people who weren’t not on the technology side.

Colin frame. CEO of Stellar Omada. Photo: Alistair Pryde

Frame didn’t grow up as a Hearts supporter, but his affinity for the club is already evident. In his conversation with this writer, the word ‘we’ was used several times as he joked about wanting some of the hottest European destinations next season and using his wealth to lure Mark Noble out of his retirement.

He certainly has great respect for the people working at the top level of the club. Ann Budge has been president of Hearts for eight years, growing from savior to owner and finally board member after the Foundation of Hearts took over. Although there have been some undeniable missteps along the way, Frame believes she has helped put in place a structure that will help the team excel on the pitch and put smiles on the fans’ faces beyond success. from last year.

“I spent a lot of time with different people at the club. What they do at Hearts and the structure around their foundation, I think, is the reason for their success,” he said. “I know in football you are really only judged on one thing and that is success on the pitch, but Hearts have put all the effort into the foundations to facilitate success on the pitch.

“It’s also due to some of the work they do at the community level, some of the work they do at Oriam, the work they do around data, which is my most exciting topic. Speaking to Joe Savage and the scouting team, it’s not just a coincidence, they were able to sign some of the players they have.

“You don’t see the inside of a football club until you’ve entered it. You just saw the product in the field, heard the news and read about it a few times. When you walk into the club, you really understand what’s going on, like the real changes Ann has made during her time at the club. Fan ownership is extremely powerful. I went to both semi-finals and finals with the directors. Talking to some of the guys, it’s like a big family that they’ve created and I’m not sure you see that anywhere else. You don’t see that in football anyway. Not much in Scotland and certainly not much in England. It’s a different setup. I would say it’s really unique.

“You have a hard time finding clubs you fall in love with if you don’t support them naturally, but I think I actually fell in love with Hearts.”

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About Lucille Thompson

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