Rapid Growth in Demand for Salesforce in Germany Drives Growing Consolidation Among Service Providers

ISG Provider Lens ™ Report Says Mid-Sized Business Acquisitions Are Driven by Competition to Hire Experienced Experts Who Can Implement Salesforce Solutions for Multiple Industries

Salesforce ecosystem partners in Germany consolidate, with the number of buyouts increasing as the market for implementation services heats up, according to a new report released today by Information Services Group (ISG) (Nasdaq: III), a world leader in technology research and consulting.

The 2021 ISG Provider Lens ™ Salesforce Ecosystem Partners report for Germany reveals that the rapid adoption of Salesforce products is increasing the need among companies for external support to implement solutions. The growing demand for resources along with the experience of implementing Salesforce has led the big tech players to acquire smaller service and solution providers, with Salesforce itself making two of the recent acquisitions. Last year in the United States, it announced the acquisition of software publisher Vlocity and implementation service provider Acumen Solutions.

The consolidation trend in the German market, although less pronounced than in the United States, has seen global systems integrators acquire mid-sized vendors over the past year, and the pace is expected to continue to increase, according to ISG.

“The German market for Salesforce implementation services has warmed over the year since our last report,” said Andrea Spiegelhoff, EMEA partner for ISG in Germany. “More and more companies are embracing Salesforce’s software as a service (SaaS) solutions and looking to the ecosystem for help with their implementation.

All Salesforce support providers, from global systems integrators to store vendors, still need a strong network of independent software vendors to meet the specialized requirements of specific industries and businesses, the report says. Salesforce products have a range of highly standardized features, so vendors form partnerships to avoid having to develop solutions themselves for individual customers.

For Salesforce product implementations in large enterprises, the most common development approach is now the Hybrid Agile model, which combines Agile and phase-oriented approaches, according to ISG. Most service providers offer this approach. Pure Agile methodologies are still relevant but are mainly applied to mid-size customers with lower integration requirements and not needing a global deployment.

Meanwhile, the dominant tool for Salesforce integration is Mulesoft, according to the report. Service providers need significant capabilities in this area, and many global systems integrators have extensive, dedicated Mulesoft practices for integration activities around Salesforce.

This year’s Salesforce Ecosystem Partners report distinguishes between the requirements of large companies operating globally and those of midsize companies, with most vendors best suited to a category. The report consists of two quadrants for vendors serving large business needs and three for partners serving midsize businesses.

ISG 2021 supplier objectiveThe Salesforce Ecosystem Partners report for Germany assesses the capabilities of 36 vendors in five quadrants: Implementation and Integration Services for Large Enterprises, Implementation Services for Core Clouds – Midmarket, Implementation Services works for Marketing Cloud – Midmarket, Managed Application Services for Large Enterprises and Managed Application Services for Midmarket.

The report names BearingPoint, Deutsche Telekom (MMS), ec4u, Factory42, Persistent Systems and Salesfive as leaders in three quadrants each. He names Accenture, Capgemini, Cognizant, Infosys, Magnet360, TCS and Wipro as leaders in two quadrants each and Deloitte, HCL and PwC as leaders in one quadrant each.

Additionally, Aquilliance and DIA are named as rising stars – companies with a “promising portfolio” and “high future potential” as defined by ISG – in one quadrant each.

ISG 2021 supplier objectiveThe Salesforce Ecosystem Partners report for Germany is available for subscribers or for a one-time purchase on this Web page.

About ISG Provider Lens ™ Research

The ISG Provider Lens ™ Quadrant research series is the only service provider assessment of its kind to combine empirical and data-driven research and market analysis with the real-world experience and observations of the advisory team. world of ISG. Companies will find a wealth of detailed data and market analysis to help them select suitable sourcing partners, while ISG advisors will use the reports to validate their own market knowledge and make recommendations to corporate clients. ISG. The research currently covers providers offering their services worldwide, in Europe, as well as in the United States, Germany, Switzerland, United Kingdom, France, the Nordic countries, Brazil and Australia / New Zealand, with additional markets to be added in the future. For more information on ISG Provider Lens research, please visit this Web page.

A supporting body of research, the ISG Provider Lens Archetype reports, offers an unprecedented assessment of suppliers from the perspective of specific types of buyers.

About ISG

ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and consulting company. A trusted business partner of more than 700 customers, including more than 75 of the world’s 100 largest companies, ISG is committed to helping businesses, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The company specializes in digital transformation services including automation, cloud and data analytics; procurement advice; managed governance and risk management services; network operator services; design of strategy and operations; change management; market intelligence and technology research and analysis. Founded in 2006, and headquartered in Stamford, Connecticut, ISG employs more than 1,300 digitally ready professionals operating in more than 20 countries — a global team known for their innovative thinking, market influence, deep industrial and technological expertise. and its world-class expertise. Industry’s most comprehensive market data-driven research and analysis capabilities. For more information visit www.isg-one.com.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20210331005053/en/

Contacts

Press contact:
Philipp Jaensch, ISG
+49 151 730 365 76
[email protected]

Matthias Longo, Palmer Hargreaves for ISG
+49 152 341 464 63
[email protected]

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