MedCruise Association, with its 12 administrators, appreciates the visionary approach of its founding Mediterranean ports – Barcelona, Civitavecchia, Corsica, Cyprus Ports, Livorno, Monaco, Piraeus, Tarragona, Valletta, Venice and Volos – which, as early as 1996, identified the challenges and strong demand for the growing cruise industry.
For more than 26 years, through his efforts and the dedicated professionals of the cruise industry, MedCruise has positioned itself as the largest association of cruise ports and destinations in the world. The Association is honored to share that from 140 ports and 35 associate members, it has grown to 150 ports and 47 associate members from 22 countries in just one year.
The number of members has continued to increase as MedCruise has regained the confidence of certain members and the Association has met the expectations of all members regardless of their nationality. under the new mandate.
The 12 tasks of the 12 board members reflect the holistic approach that the President-elect and the elected members of the Board of Directors owe to MedCruise members and the cruise industry, in order to create sustainable ports, destinations, seas and planet.
Sustainability is at the heart of the mandate, the most important pillar of our Association, and it is approached in a holistic and human way. Collaboration, innovation and the implementation of different actions define the #MedCruise4OurPlanet vision. MedCruise collaborates with the World Sustainable Tourism Council (GSTC) on sustainable destination criteria and with the European Commission by participating in different forums, networks, working groups and advisory committees. Cruise Lines International Association (CLIA) is also a strong partner; joint initiatives to promote sustainable cruise activities in the Mediterranean and adjacent seas will then be developed, and MedCruise has placed Fit for 55 at the center of discussions as a common goal.
MedCruise supports its activities with research, studies and projects to develop its knowledge of the industry and shape the respective strategies (port tariff study, environmental studies, maps, etc.) In addition to socio-economic impact studies on the cruise sector which MedCruise was developed in collaboration with Bocconi University, Italy, MedCruise was recently funded by the European Commission to identify joint/integrated strategies and solutions to prevent and minimize the potential polluting impacts of cruise and tourism activities on the Mediterranean hydrosphere.
As a first step, MedCruise continues to develop a data governance project on the potential and value of using data in our modern world. Data governance will not only visualize data, but also implement a data governance structure that will help the organization tackle a no man’s land head-on and make micro and macro decisions based on accurate and up-to-date data. Understanding and visual consumption of objectives, KPIs, growth potentials and process improvements will foster collaboration between ports and help achieve a better and more detailed understanding of passenger needs, port growth opportunities and connecting ports to all its cruise industry stakeholders.
Communication and Collaboration Strategies for a positive impact on the cruise industry are an innate and necessary approach as a leading port association. MedCruise succeeded in being a bridge between the Turkish and Greek governments for the opening of borders; it will continue to seek interactions with EU institutions and influence European Community decisions to collaborate and develop joint actions with other associations. MedCruise constantly follows and actively contributes to the discussions and work of the European forums and groups to which MedCruise belongs as a member: European Ports Forum (EPF), European Sustainable Shipping Forum (ESSF), European Sea Ports Organization (ESPO), Cruise and Ferry Port Network (CFPN). The European Commission has invited MedCruise to participate in the peer review group of the European Charter of Good Practices for Sustainable Cruise Tourism.
Gather members, with cruise lines or key industry leaders, has been remarkably achieved with initiatives such as Morning coffees, professional development classes and socials which are designed to cover contemporary, dynamic and relevant issues and/or issues within the cruise industry.
Collaborations with tourist guide associations, tourist buses, chambers of commerce and destination authorities have already been initiated. Special programs are currently being developed as part of the destination development strategy and cruise passengers are amazed by our sensitive and proactive approach, not as a port but as destinations, including the back- country.
In the same philosophy, the issues that shape the strategic relationship between the port and the city and creating collaborations for common interests are all discussed in depth in working groups. Constructive dialogues, partnerships, synergies, joint research and development initiatives are essential for the association and the world. AIVP, the worldwide network of port cities, is a privileged partner. Together, a joint working group focused on city-port relations and sustainable cruises has been launched, with the main objective of reflecting on and sharing good practices that can facilitate a better coexistence between port cities and cruises. Collaborative projects will always have the support of the Association, such as the Adrijo project, with the participation of Ancona, Venice, Trieste, Ravenna, Rijeka, Zadar, Dubrovnik and Split. This project is a reference project that promotes new forms of sustainable tourism linked to the enhancement of local cultural heritage.
As another first, sponsorship opportunities are offered first to MedCruise members, then to industry stakeholders and partners. The decision for a second source of income is taken to accompany the decision to maintain the 20% discount on contributions (decision applied since 2013) but above all to respond to the significant increase in the activities of our Associations. Our cruise media partners have always been invaluable in helping cruise lines better understand our destinations and ports, and we are all truly grateful for the fantastic words that have come from their pens. MedCruise’s PR and Marketing activities has gone beyond our industry, and some of our ports and the association have been featured in the international press, by influencers, and on broadcast platforms such as NTV, Diario del Puerto, Financial Times, Ladevi – Agencia from Viajes LATAM, TRT World, Forbes… More to come.
For more information contact: [email protected]
Become a MedCruise member: https://www.medcruise.com/application-of-new-members
Learn more about the MedCruise team: https://www.medcruise.com/about-us