National Geographic celebrates ‘World Bee Day’ with Angelina Jolie in collaborative effort to protect bees

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With an exclusive interview and a stunning photoshoot, Jolie opens up about the importance of bee conservation

Exclusive photos / B-roll available

WASHINGTON – (BUSINESS WIRE) – Today, on World Bee Day, National Geographic is teaming up with filmmaker, actress and humanitarian activist Angelina Jolie to raise awareness among Nat Geo platforms about bee conservation and a new program to empower women beekeepers around the world.

This press release contains multimedia. View the full version here:

Photograph by Dan Winters / National Geographic

To draw attention to United Nations World Bee Day, National Geographic editor-in-chief Indira Lakshmanan sat down for a exclusive interview with Jolie, who, as special envoy of the United Nations High Commissioner for Refugees, saw firsthand the connection between environmental destruction, food insecurity and human displacement around the world. She has also spent 17 years supporting local communities in Cambodia in their efforts to tackle deforestation and illegal logging that threaten bees, other wildlife and the ecosystem as a whole, through a foundation named in honor of his eldest son, Maddox.

As part of the in-depth interview with Nat Geo, Jolie discusses the importance of bee conservation and why beekeeping is vital for sustainable agriculture, environmental health, and food safety. The interview also focuses on Jolie’s involvement in the GUERLAIN x UNESCO “Women for bees” program, help promote its two goals of empowering women and conserving biodiversity. By 2025, the program aims to build 2,500 beehives in 25 UNESCO biosphere reserves and replenish 125 million bees. The 50 women graduates by 2025 will be trained and supported in setting up their own beekeeping operations.

Further, in an effort to show beauty and importance of bees in our environment, National Geographic photographer and beekeeper Dan Winters has captured an exclusive selection of remarkable images de Jolie, wearing a durable Gabriela Hearst gown and covered in a swarm of bees. Winters, who is available for interviews, was inspired by Richard Avedon’s iconic 1981 portrait of “The Beekeeper”. Using the same pheromone the photographer and entomologist formulated for Avedon’s portrait exactly 40 years earlier, Winters carefully photographed Jolie with bees in California, in an effort to honor both Avedon and her photograph. while drawing attention to bees and beekeepers around the world.

The spotlight on bee conservation is part of Nat Geo’s recently launched Planet Possible initiative, designed to inspire and empower people to “ live more lightly on the planet. ”

“With so much worrying us in the world and so many people feeling overwhelmed by the bad news and the reality of what is falling apart and what is happening, this is a [issue] that we can handle, ”Jolie explains of why she felt it was important to bring attention to bee conservation. “We can certainly all step in and do our part, and we can do a lot better and everyone can.”

“At National Geographic, we recognize the power visual storytelling has to drive real change,” said Whitney Johnson, vice president of visuals and immersive experiences at National Geographic. “In celebrating World Bee Day, we wanted to highlight the challenges bees face in a creative and eye-catching way. Collaborating with Angelina Jolie and inspired by the iconic portrait of Richard Avedon, the Women for Bees Entrepreneurship Program presented a unique entry point for us to engage readers on an issue they don’t think of. maybe not every day but that has such an impact on our daily life. ”

You can find National Geographic’s exclusive World Bee Day interview with Angelina Jolie at

For all items, please find the links below which also include MANDATORY USER REQUIREMENTS.


Pictures: here

B-roll behind the scenes: here

Anna Kukelhaus: [email protected], 202.258.8020

Caitlin Holbrook: [email protected], 716.225.0502

Chandler Hueth: [email protected], 732.865.4919

Source: National Geographic

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