Large Crowds Create ‘Amazing Atmosphere’ As Louder Than Life Kicks Off in Louisville | New

LOUISVILLE, Ky. (WDRB) – Tens of thousands of fans are in Louisville this weekend to play Louder Than Life.

The four-day festival runs through Sunday and is expected to attract 35,000 fans each day. COVID-19 canceled the festival last year, but it’s full steam ahead in 2021.

“I can’t wait to see Korn for the first time,” festival-goer Tonya Hinds said Thursday. “So I’m super excited to see them and I’ve never seen Metallica.”

Fans have come from all over to rock some of the top headliners.

“All the bands that I grew up listening to and in high school too, I think a good 80% of them are here,” Amy Weaver said. “So I’m excited.”

It looked like things got off to a good start on Thursday afternoon with relatively short lines to get in and get food and drink. The lines of merchandise were a bit longer to wait as fans screamed for the best items early.

“It’s just an amazing atmosphere, and I think everyone is just happy to listen to live music again,” said Hinds.

Music is not the only goal this time around. Festival organizers said safety was a top priority. Masks are strongly encouraged on the festival grounds but are only mandatory indoors.

All fans must be fully vaccinated or provide proof of a negative COVID-19 test taken within 72 hours of entering the Kentucky Exposition Center grounds. Fans will receive a special health check bracelet before they can enter the festival.

“It’s our first day, and we’re going to put safety over speed…” said Gary Spivack, executive vice president and head of talent at Danny Wimmer Presents, the company behind the festival. “For the past 20 months, we’ve wondered what we’re doing to make sure we’re safe with all guidelines and protocol. And that means all that is happening.”

Day tickets are still on sale. Spivack said Sunday tickets are almost sold out due to a large line-up and encourage anyone interested in the festival to come see it.

“Come be a part of it. Because that’s how life is everything,” he said. “We have to move on, we have to live our life safely… but we are doing it here.”

To see the full weekend program, click here.

Copyright 2021 WDRB Media. All rights reserved.

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